Television shaped by its fans
TV finally
noticed you.
Pause the show and step inside. Take control of a character and follow your own leads on a laptop or phone.
Interactive demo. Early access is not open yet.
Inside the episode
Pause the show. Hop in.
Walk Zoey to her desk. Sit down, open her laptop and investigate something the episode only briefly showed. Your discoveries stay in the case file. Return to the episode whenever you’re ready.
Founder Scale
Follow the founder of Unspool as he builds the company in public. Each experiment leads to a decision, and each decision creates a new problem to solve. The work keeps moving before anyone knows whether the last bet will pay off. Nobody knows the ending yet.
Building Unspool is the show.
Follow the decisions behind a real company. Bring a useful idea, make an introduction, or challenge the next experiment. The founder makes the call.
Zero Day
Zoey is a hacker in Rio investigating her brother’s death. The official story doesn’t match the records, and a convincing explanation is no longer enough. She needs something she can prove. Follow a thriller built around missing evidence, conflicting accounts, and the search for a truth someone would rather leave buried.
Pause the episode. Pick up the case.
Explore Zoey’s fictional case files and follow your own leads. What you uncover stays in your case file.
A practice case: did the door open before or after the alert?
ready
Practice case ready. Run ls to see the two local records.
Reality Island
Inside the villa, falling in love and staying in the game rarely mean the same thing. Fictional contestants form alliances, keep secrets, and choose who to trust. Every confession can change how the others see them. Everyone has a favorite. Nobody agrees on who deserves another chance.
The chemistry is theirs. The spotlight is yours.
Rally behind the couple you want back together, or the confrontation nobody can avoid. Fan rooms make the case for who deserves the next scene.
The Kingdom
Seven houses want the throne, but armies alone won’t win it. Grain, ships, and mountain roads give every rival something to bargain with. An alliance can keep a house alive while leaving it in someone else’s debt. Every promise buys time. Every broken promise gives an enemy a reason to remember.
Choose your house. Live with what it becomes.
Stand with a house. Argue for the treaty that keeps it fed, or the refusal that keeps it free. When a decision opens to the audience, make your case knowing who will pay for it.
Try a story decision
A decision changes more
than the next scene.
Which record should the crew trust? In the show we’re building, producers open a vote called a Crossroad at key moments. Fans decide together, and the next episode carries the result forward. Try the example. No vote is saved.
The habitat records disagree about how many people are aboard. Where should Nadia look next?
Illustrative results. No vote is saved.
Illustrative example: how one decision could carry forward
Fans choose Nadia’s next lead: compare the crew’s memories before trusting the habitat’s records.
Two crewmates remember the same moment differently. Both swear they were there. Neither can explain what the other remembers.
Weeks later, one needs the other to believe them. But the doubt is still there. A choice about where to look has changed who they trust.
Producers decide what carries forward.
Soft influence
ResultProducers review the signal.
Crossroad
ResultViewers choose from producer-set options.
Permanent canonThe approved outcome enters the story record.
How it works
The episode ends. Your part doesn’t.
Some stories stay with you after the credits. Follow a clue, hear another side of the story, or compare notes with fans who saw it differently.
- 01
Find your reason to care.
Start with the episode. Get to know the people, take a side, and notice what doesn’t quite add up. You can simply watch, or follow the thread that catches your attention.
- 02
Make your case.
Bring a theory, point to a clue, or back a choice when a show invites fans in. The way you take part depends on the world.
- Investigate a clue on Zoey’s laptop.
- Back a reunion on Reality Island.
- Bring the founder an idea worth testing.
- 03
See what carries forward.
Follow the next episode. See which questions it answers, which choices carry forward, and how the characters live with the consequences.
Fragments
Every world has more to uncover. Hear a private confession from Reality Island, examine evidence from Zoey’s investigation, or trace a Mars House signal from another timeline.
Reality Island
Confessions
Private conversations · Confessionals · Shifting loyalties
Zero Day
Evidence
Missing records · Digital clues
Mars House
Transmissions
Distant signals · Conflicting recordings · Other timelines
Watch closely
Something doesn’t add up. Start there.
A glance nobody explains. A record that contradicts a memory. Bring the detail that caught your attention, compare notes with other fans, and show each other the evidence.
Put your theory to the test.
Lay out the clue. Hear the strongest objection. Follow the detail that still holds up. Producers can use those conversations to decide which questions deserve another scene.
Make a choice when it counts.
At a Crossroad, producers open a specific decision to fans. Choose from the options they set, then follow the result into the story.
Bring a theory.
Let the evidence do the talking.
Mars House · An example
Follow a clue beyond the episode.
A detail feels wrong
Six people sit down to eat. The habitat counts five.
Fans connect the scenes
Fans compare the scenes. The count keeps dropping while the same crewmate sleeps. A strange number becomes a theory worth testing.
A new lead opens
Producers could follow that theory by releasing the overnight report. Fans would get a new piece of evidence, and a reason to look again.
This is an example of where a fan theory could lead. Producers decide what enters the story.
Early access
Start with Mars House.
Try the interactive demo. Early-access details will appear here when sign-ups open.
Try the Mars House demo